Commercial Treatments

An overview of Michelle Cutler’s Commercial Treatments

CLIENT

International production companies, directors, and brands.

BRIEF

Develop and write the director’s approach to brand campaigns and films. Work with executive producers, bidders, and designers to create the pitch treatment.

PROCESS

A production company or director receives the client’s boards (concept & script) and has a call to discuss the deliverables. I use the content of that call plus a briefing from the director and my own research to write on the script, cinematography, visual effects, casting, post, and creative or technical elements. I work together with a visual researcher and layout designer to create the final treatment.

RESULT

Global commercial campaigns that run in multiple territories, Cannes award-winning brand films, repeat clients.

CONTACT

Sandra Newman, Managing Director. Content Muse.

READ SAMPLES >>