Pitch Decks
You're ready to pitch!
Perfect for: Entrepreneurs, production companies, directors, writers, artists, and thought leaders preparing creative projects for production, presentation, acquisition, financing, or public platforms.
For more than 15 years, my career as a freelance advertising writer and brand strategist has centered on one thing: shaping stories that resonate. Along the way, I’ve written for more than 1,700 campaigns across North America, the U.K., and Europe. These projects have taken me from the world stage of the Olympics to episodic television to feature films to luxury house paint.
Collaborating with award-winning directors, renowned agencies, and leading studios taught me a simple truth: every successful pitch depends on a story told with clarity, persuasion, and emotional integrity.
Whether you’re preparing a film, TV, or commercial treatment; a startup or nonprofit deck; a production grant proposal; or a presentation for a podcast, webinar, or TED Talk, I’ll help you transform your vision into professional materials that resonate with your intended audience — and beyond.
This service is perfect for creators pitching film or TV projects to production companies, submitting materials for development or acquisition, crafting startup or nonprofit decks, applying for grants, or delivering presentations for public platforms.
book a session
What can we do with Pitch Decks?
We begin with a Strategy Session where you brief me on your project, goals, and specs. From there, I provide a tailored questionnaire to guide you through each section of the deck or treatment, ensuring all the essential points are addressed.
I then develop the material — researching comparable projects, potential outlets, and industry context — to make sure your story cuts through the noise with authority, while staying aligned with your project’s proposed budget or financial structure.
My fine arts background, combined with years of in-house writing and coordinating for commercial production companies, allows me to streamline the workflow with image researchers and layout designers, ensuring text and visuals align into a cohesive presentation.
The final text is prepared to professional delivery specs, ready for handoff to design teams, bidders, and executives, or for direct sharing with producers, funders, or clients.
Deliverables: A polished, industry-ready draft of your pitch deck or treatment complete with researched, structured, and persuasive copy.
What we could work on:
Film, TV, or commercial treatment
Startup or nonprofit pitch deck
Grant or funding proposal
Presentation for a podcast, webinar, or TED Talk
Brand or project overview text for website or portfolio
get started
This is perfect for you if...
YOU ARE READY TO present publicly
You’re planning a podcast, webinar, or TED Talk and want narrative materials that communicate your vision with clarity and persuasive pull.
YOU ARE READY TO seek funding
You’re preparing a startup deck, nonprofit proposal, or grant application and want it written to professional delivery specs.
YOU ARE READY TO pitch a project
You have a film, TV, or commercial idea that needs to be shaped into a treatment or deck for production, development, or acquisition.
This isn't the best fit if...
you need ongoing pitch support
If you’re looking for long-term coaching through the development of a larger project, Project Development may be a better fit.
you want project coaching
This service is focused on creating professional pitch materials for projects that are ready to present, not on broader content strategy. (If that's what you're looking for, book a Strategy Session.)
you need visual design
I specialize in narrative development — the text, structure, and positioning. If you’re looking for graphic design or slide layout only, I can recommend trusted designers to collaborate with once the text is ready.
The Process
Design Integration & Delivery
I like to work in tandem with image researchers and layout designers to streamline the workflow, aligning text with visuals. The final deliverables are prepared to professional specs, ready for handoff to designers or immediate use with producers, funders, and team members.
Discovery & Brief
We begin with a Strategy Session where you share the project’s background, goals, and your personal vision. I’ll follow up with a tailored questionnaire designed to identify core assets: story concept, audience, comps, and positioning.
Narrative Development & Drafting
Using your brief and assets, I create the architecture of your deck or treatment — logline, tagline or elevator pitch, synopsis, and market context. I then draft the text, refining it through two rounds editorial feedback.
Book a session
What They're Saying:
Besides looking at my artist statement, she helped me polish my writing sample by posing a simple question: What if you cut this down by one third, and made it into a love story? This gave me clarity as to where the heat was in my piece and made revising fun—as well as effective. I not only got into the workshops, but the essay was published soon after.
"Michelle helped me fine tune applications for two writing workshops, and I got into both!
- Flávia Monteiro, Writer
